Transforming For The New Year Without “the Diet”

Each year, millions of Americans resolve to improve their appearance - whether through dieting, exercising or purchasing a new wardrobe - but fewer than half fulfill their resolution. This year Nashville residents are turning to the country’s fastest growing beauty trend, medical spas, to create their new look. Sôna MedSpa, the nation’s leading skin treatment center, understands the desire to look one’s best, yet not undergo drastic changes or invasive surgery that can take away “the real you.” MedSpas are the latest trend in skin and beauty care and include services such as laser hair removal; skin rejuvenation, such as anti-aging treatments for fine lines and wrinkles, crow’s feet and laugh lines; and treatments for other skin conditions such as sun damage, acne, age spots, and spider veins. “Women and men want to look their best, but they often don’t know how to achieve their desired look without making drastic changes” said Kurt Schusterman, Chief Marketing Officer of Sôna MedSpa International. “At Sôna MedSpa, we create a customized skin care program to reflect their true selves and enhance their natural look with noninvasive procedures.” Sôna MedSpa has trained medical professionals overseeing care, including physicians who serve as medical directors and licensed, certified nurses who administer client treatments. They use state-of-the-art technology to analyze skin care needs, create a customized program of treatment, and deliver each service professionally and effectively. About Sôna MedSpa’s Skin Care Approach Sôna MedSpa approaches its treatments in three ways: 1. Evaluation through a special skin care analysis system called the SonaSmart Analysis SystemSM. It includes: • A Chromotester which measures skin tone and is critical in establishing the right program for laser hair removal.

• For skin rejuvenation, a computerized skin imaging system, called Visia, takes a personal “snapshot” of skin complexion and conditions outlining facial features, including fine lines and wrinkles, sun damage, and age spots. Pore size and bacterial level along with overall skin tone also is analyzed. It is from these images and skin analysis that a customized program of skin rejuvenation is developed and tracked as treatment occurs.

2. Repair delivered with tailored treatments utilizing revolutionary FDA-approved lasers for hair removal and light-based technologies for skin rejuvenation.

• The Harmony Advanced Fluorescence Technology (AFT™) the most sophisticated device on the market today, enables many aesthetic skin rejuvenation treatments to reduce the appearance of fine lines and wrinkles, sun damage, age spots, acne, scars, rosacea and pore size. • Sôna’s MedSpa’s microdermabrasion and ultrasound systems deliver intense exfoliation and cleansing of the skin. These processes promote the growth of new healthy skin cells resulting in fresh, glowing skin. It also prepares the skin and enhances the penetration of skin care products into the deeper layer of the skin. Ultrasound specifically stimulates collagen growth in combination with a special conditioning gel that nourishes the skin aiding in repair and rejuvenation. 3. Replenishment and maintenance with special systems and products, called Specialties by Sôna®. They include products in four categories: Exfoliating/Gentle Cleansing Towelettes, Vitamin Blast, Wrinkle Defense (in normal, oily and dry) and Collagen Booster.

About Laser Hair Removal More than 80 million men and women struggle with the frustration of unwanted hair and one of the fastest growing services to deal with this issue is laser hair removal. Women avail themselves to laser hair removal services to deal with: • Unwanted lip or chin hair, especially as their hormone levels change • Hair near and at the bikini line, particularly as the summer season begins • Leg or underarm hair, to eliminate the need for regular shaving Men typically want to remove unwanted back or excessive chest hair. In fact, laser hair removal services are growing rapidly among men, nationally representing close to 30 percent of Sôna MedSpa’s clientele. Advances in laser science and technology provide an excellent alternative to the more difficult and often ineffective methods of hair removal, such as electrolysis, tweezing or waxing. But, not all hair removal services are created equally. The key to successful hair removal is to ensure active hairs are targeted at the right time of the hair growth cycle. Hair grows in cycles – the active or growth (anagen) phase, the dormant (catagen) phase, and the fall-out (telogen) phase. Medical science has determined that the laser effectively treats the hair in the anagen (growth) phase, and different areas of the body have different growth cycles. Sôna MedSpa medical professionals create an individualized program that effectively targets the hair at the right time and is the essential part of effective, long-lasting hair removal. When considering laser hair removal, ask questions and base your decision on where to have your services delivered on the quality of answers you receive, Leslie Ellis said. “It’s important for you to get all of your questions answered upfront,” she said. Leslie noted that Sôna MedSpa’s professional consultants spend time walking clients through the process, so they know exactly what to expect. When considering such services ask about the: 1. Technology and the type of lasers being used for hair removal. Sôna MedSpa uses the latest, FDA approved technologies. 2. Evaluation of skin types and tones. Sôna Medspa utilizes a chromotester which measures skin tone and is critical in establishing the right program for laser hair removal.

3. Credentials of the person administering treatment. All treatments at Sôna MedSpa are administered by highly-trained, licensed nurses.

4. Frequency and number of treatments. Sôna MedSpa creates an individualized program that effectively targets the hair at the right time in its growth cycle.

Sôna MedSpa Founded in 1999, Sôna MedSpa International currently operates or franchises 39 Sôna MedSpa or Sôna Laser Center locations across the United States. Sôna MedSpas are medically-supervised and utilize state-of-the-art imaging and diagnostic processes to develop personalized treatment plans tailored to the specific needs of each client and deliver the best possible results. For information visit www.sonamedspa.com or call 866-GET-SONA.

For More Infromation Please contact:
Kurt Schusterman
Sôna MedSpa® International, Inc.
Email: kschusterman@sonamedspa.com

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